{"title":"African Pride","description":"","products":[{"product_id":"african-pride-black-castor-miracle-braid-loc-twist-gel-extra-hold-styling-gel-170g","title":"African Pride Black Castor Miracle Braid, Loc \u0026 Twist Gel Extra Hold Styling Gel, 170g","description":"\u003cp\u003eAfrican Pride Black Castor Miracle Braid Lock Twist Gel helps you create neat, defined braids and twists with reliable hold, added shine, and nourishing care for healthier-looking hair.\u003c\/p\u003e\n\u003cp\u003eKey Benefits \u0026amp; Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides a strong hold that keeps braids, twists and loc styles neat and defined for longer\u003c\/li\u003e\n\u003cli\u003eInfused with Black Castor Oil to help moisturise hair and strengthen strands from root to tip\u003c\/li\u003e\n\u003cli\u003eHelps smooth flyaways and reduce frizz for a polished, shiny finish\u003c\/li\u003e\n\u003cli\u003eLightweight formula spreads easily through the hair without weighing styles down\u003c\/li\u003e\n\u003cli\u003eDries quickly and leaves no sticky or flaky residue behind\u003c\/li\u003e\n\u003cli\u003eSupports healthier-looking hair by helping to nourish the scalp and protect strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis braid and twist styling gel combines strong hold with nourishing care. Enriched with Black Castor Oil, it helps moisturise hair, support scalp health and strengthen strands while securing braided and twisted styles. The lightweight, fast-drying formula keeps styles defined, shiny and frizz-free without stiffness or residue.\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eApply a small amount to clean, damp or dry hair. Distribute evenly through each section before braiding, twisting or styling. Smooth along the hairline for sleek edges. For best results, use sparingly and build product as needed to achieve the desired hold and definition.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":56880248717685,"sku":null,"price":7.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/0765\/1957\/files\/Untitled_design_-_2026-03-25T022304.826.png?v=1774405412"},{"product_id":"african-pride-black-castor-miracle-hold-cover-edge-gel-growth-protection-formula-64g","title":"African Pride Black Castor Miracle Hold \u0026 Cover Edge Gel Growth Protection Formula, 64g","description":"\u003cp\u003eAfrican Pride Black Castor Miracle Hold \u0026amp; Cover Edge Gel Growth Protection Formula helps smooth edges, conceal greys and create a sleek, polished hairline while nourishing and protecting your hair.\u003c\/p\u003e\n\u003cp\u003eKey Benefits \u0026amp; Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and holds stubborn edges in place for a neat and long-lasting finish\u003c\/li\u003e\n\u003cli\u003eTemporarily covers grey hairs and helps fill the appearance of thinning areas\u003c\/li\u003e\n\u003cli\u003eEnriched with Black Castor Oil to help nourish the scalp and support healthy hair growth\u003c\/li\u003e\n\u003cli\u003eCoconut Water helps strengthen hair while restoring essential moisture\u003c\/li\u003e\n\u003cli\u003eLightweight gel provides natural looking coverage without flakes or greasy residue\u003c\/li\u003e\n\u003cli\u003eFree from parabens, mineral oil, sulphates and petrolatum\u003c\/li\u003e\n\u003cli\u003eHelps tame flyaways while adding a smooth, polished look to any style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis multi-purpose edge gel is designed to smooth hairlines while providing temporary coverage for greys and thinning areas. Infused with Black Castor Oil and Coconut Water, the formula helps nourish the scalp, strengthen strands and maintain moisture. The lightweight texture delivers a sleek finish without flaking, making it ideal for everyday styling.\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eApply a small amount to the hairline using your fingertips or a small brush. Smooth along the edges to tame flyaways, define your hairline or cover visible greys and thinning areas. Use daily as needed for a sleek, polished finish.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":56880253862261,"sku":null,"price":7.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/0765\/1957\/files\/Untitleddesign-2026-03-25T022709.858.png?v=1774405647"},{"product_id":"african-pride-moisture-miracle-aloe-coconut-water-pre-shampoo-detangle-condition-treatment-354ml","title":"African Pride Moisture Miracle Aloe \u0026 Coconut Water Pre-Shampoo Detangle \u0026 Condition Treatment, 354ml","description":"\u003cp\u003eAfrican Pride Moisture Miracle Aloe \u0026amp; Coconut Water Pre-Shampoo Detangle \u0026amp; Condition Treatment prepares your hair before cleansing by adding moisture, softening strands and helping to remove tangles for easier wash day styling.\u003c\/p\u003e\n\u003cp\u003eKey Benefits \u0026amp; Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps loosen knots and tangles before shampooing to make hair easier to manage\u003c\/li\u003e\n\u003cli\u003eInfused with Aloe Vera to hydrate, soothe and refresh the hair and scalp\u003c\/li\u003e\n\u003cli\u003eCoconut Water helps replenish moisture and support stronger, healthier strands\u003c\/li\u003e\n\u003cli\u003eSoftens natural curls, coils and textured hair to reduce breakage during washing\u003c\/li\u003e\n\u003cli\u003eLightweight conditioning formula that won’t weigh hair down\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling smoother, more manageable and ready for cleansing and styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis pre-shampoo treatment helps prepare hair for washing by softening strands and loosening tangles before cleansing. Enriched with Aloe Vera and Coconut Water, it delivers lightweight moisture while helping protect natural curls and coils from breakage. The hydrating formula conditions and refreshes hair, leaving it smoother, easier to detangle and ready for your regular shampoo routine.\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eApply generously to dry hair, focusing on tangled or dry sections. Gently work through hair using fingers or a wide-tooth comb to remove knots. Leave on for several minutes, then rinse thoroughly before shampooing and conditioning as usual.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":56880255598965,"sku":null,"price":7.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/0765\/1957\/files\/Untitled_design_-_2026-03-25T022917.867.png?v=1774405850"},{"product_id":"african-pride-moisture-miracle-coconut-baobab-oil-leave-in-conditioning-hair-cream-425g","title":"African Pride Moisture Miracle Coconut \u0026 Baobab Oil Leave-In Conditioning Hair Cream, 425g","description":"\u003cp\u003eAfrican Pride Moisture Miracle Coconut \u0026amp; Baobab Oil Leave-In Conditioning Hair Cream delivers lasting hydration while helping to strengthen hair, reduce breakage and keep curls and coils soft, manageable and healthy-looking.\u003c\/p\u003e\n\u003cp\u003eKey Benefits \u0026amp; Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides deep, long-lasting moisture to help keep hair soft and hydrated\u003c\/li\u003e\n\u003cli\u003eCoconut Oil helps condition, nourish and support the repair of dry or damaged hair\u003c\/li\u003e\n\u003cli\u003eBaobab Oil helps strengthen strands and lock in essential moisture\u003c\/li\u003e\n\u003cli\u003eHelps reduce breakage while improving overall manageability\u003c\/li\u003e\n\u003cli\u003eLightweight leave-in formula suitable for daily moisture and styling preparation\u003c\/li\u003e\n\u003cli\u003eFree from parabens, mineral oil, sulphates and petrolatum\u003c\/li\u003e\n\u003cli\u003eDesigned to support the needs of naturally curly, coily and textured hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis leave-in conditioning cream delivers continuous moisture while helping to strengthen and protect hair. Blended with Coconut Oil and Baobab Oil, the formula deeply conditions strands, supports moisture retention and helps reduce breakage. It leaves curls and coils softer, smoother and easier to style without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eApply a generous amount to the palms and rub hands together. Work evenly through damp or dry hair from roots to ends. Do not rinse. Style as desired or use daily to maintain moisture and manageability. For best results, layer with your preferred styling products.\u003c\/p\u003e","brand":"African Pride","offers":[{"title":"Default Title","offer_id":56880300261749,"sku":null,"price":7.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/0765\/1957\/files\/Untitled_design_-_2026-03-25T023219.627.png?v=1774405998"}],"url":"https:\/\/antonioclayton.co.uk\/collections\/african-pride.oembed","provider":"AntonioClayton","version":"1.0","type":"link"}