{"product_id":"as-i-am-curl-classic-clarity-shampoo-237ml","title":"As I Am Naturally Curl Clarity Shampoo, 237ml","description":"\u003cp\u003eRefresh and restore your curls with the As I Am Naturally Curl Clarity Shampoo, a gentle, sulfate-free formula that removes product buildup and environmental impurities while maintaining your hair’s natural moisture balance. Perfect for curly and coily hair, it leaves strands soft, manageable, and ready to absorb conditioning treatments.\u003c\/p\u003e\n\u003cp\u003eKey Benefits \u0026amp; Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively removes buildup from styling products and environmental residues.\u003c\/li\u003e\n\u003cli\u003eSulfate-free formula cleanses without stripping essential moisture.\u003c\/li\u003e\n\u003cli\u003eHydrating and nourishing to prevent dryness, frizz, and rough texture.\u003c\/li\u003e\n\u003cli\u003eSafe for colour-treated hair, maintaining vibrancy while cleansing.\u003c\/li\u003e\n\u003cli\u003ePrepares hair for conditioning and styling, supporting healthier, more manageable curls.\u003c\/li\u003e\n\u003cli\u003eGentle enough for regular use on all curly and coily hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis mild shampoo combines coconut and Phyllanthus emblica fruit powders with natural tangerine extract to clarify hair and scalp. It lifts away impurities without over-drying, leaving curls soft, hydrated, and ready to receive moisture and styling treatments for enhanced bounce and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWet hair thoroughly. Massage a small amount into the scalp and hair to create a gentle lather. Rinse well and repeat if necessary. Follow with your preferred conditioner, such as As I Am Hydration Elation Intensive Conditioning Treatment or As I Am Leave-In Conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance\/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":56784948855157,"sku":null,"price":7.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/0765\/1957\/files\/Untitleddesign-2026-02-24T222204.631.png?v=1771971735","url":"https:\/\/antonioclayton.co.uk\/products\/as-i-am-curl-classic-clarity-shampoo-237ml","provider":"AntonioClayton","version":"1.0","type":"link"}